The Situation
NovaFerrum, a leading brand in liquid iron supplements, was already selling through its website and Amazon. But behind the scenes, things weren’t working as expected.
- They had worked with multiple marketing agencies
- Promises were made but results consistently fell short
- Ad spend was happening, but growth wasn’t sustainable
- Inefficiencies in their Amazon account were holding them back
The Core Problem
After auditing their account, we identified key gaps:
- Inefficient campaign structures leading to wasted spend
- Poor alignment between ads and organic performance
- Lack of a scalable framework for growth
- Missed opportunities in Amazon Seller Central optimization
In short, money was being spent but not optimized for profit or scale.
What We Did
Instead of applying generic tactics, we implemented a structured approach focused on profit-first scaling.
1. Eliminated inefficiencies
- Cleaned up underperforming campaigns
- Reallocated budget toward high-performing segments
2. Rebuilt campaign structure
- Designed scalable campaign architecture
- Improved targeting precision and keyword strategy
3. Strengthened Amazon fundamentals
- Optimized Seller Central setup
- Aligned ads with organic ranking signals
4. Focused on long-term scaling (not short-term hacks)
- Continuous optimization based on performance data
- Strategic scaling without sacrificing profitability
